A major affair in the village of Florence especially. Festivals are held to honor it, which brings in alot of income. It also has a great psychological affect on the people lifting their spirits. Traveling Merchants come from far selling clothes and jewelry not usually available otherwise among many other items. The mayor and other officials will try to preserve and protect the celebration of it at almost all costs. The season only lasts a week which makes it even more precious. But as D reminds Su-In : "Summer is short everywhere. Always, and for everyone."